CONSUMER PACKAGED GOODS

Red Vines

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Pharris Media was retained by Los Angeles-based promotions agency, The Regan Group, to create and implement a media relations campaign to support the Red Vines Licorice California Collection “Made in California Tour”. The campaign, which focused on tour-stop cities in California, generated coverage on three television news programs, multiple daily newspapers, three national news services, several trade journals, and more than 450 online news publications.

TRAVEL

Celebrity Cruises

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Celebrity Cruises called upon Pharris Media to provide regional media relations services in Southern California for the launch of a culinary marketing initiative entitled A Taste of Modern Luxury. Pharris Media developed and implemented a comprehensive strategy that secured coverage in all daily Los Angeles newspapers, several online news sites, and a special segment on Good Day LA, the morning news program of the Fox affiliate in Los Angeles. Pharris Media also facilitated title sponsorship and activation services for Celebrity Cruises at the BNP Paribas Tennis Open, the Orange County Food, Wine & Music Festival, the ASICS World Series of Beach Volleyball Tournament, and several other events throughout Southern California. The campaign was recognized by Celebrity Cruises for generating hundreds of new cruise reservations and millions of dollars in revenue.

ON-DEMAND TRANSPORTATION

Evercar

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Pharris Media was retained by The Regan Group, a Los Angeles-based promotions agency, to create and implement a media relations campaign in Los Angeles and San Francisco for Evercar, a company that provided electric and hybrid vehicles to people who drive for Uber, Lyft and other rideshare companies. The goal of the campaign was to rapidly generate awareness of Evercar, increase driver enrollment, and to facilitate media coverage that would be visible to investors. Pharris Media generated coverage in USA Today, Reuters, KABC-TV News (Channel 7), the San Francisco Chronicle, the Santa Moncia Mirror, SoCal Tech, CleanTechnica, The Long Beach Press Telegram, dozens of blogs. Pharris Media also secured and managed interviews for Evercar’s CEO with Fortune, Forbes and the Wall Street Journal. According to the client, the media relations campaign was instrumental in securing more than 500 drivers in just four months.

SOLAR ENERGY

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When Sunrgi, LLC was ready to announce that it created a proprietary solar energy technology that could generate solar energy at the same price as fossil fuels, the turned company retained Pharris Media to create and activate a comprehensive media relations campaign that would generate global awareness of Sunrgi and inquiries from prospective customers around the world. Pharris secured the opportunity for Sunrgi founders to announce the technology at the National Energy Marketer’s Association Global Energy Forum in Washington, DC. Pharris also secured feature coverage in USA Today, CNN, NBC, the Washington Post, the Associated Press, Agency France, several national television news programs, dozens of daily US, European and Middle East daily news publications, and countless energy, technology and investor trade publications. The campaign generated more than 600 leads from investors, distributors, and energy buyers around the world. Pharris also successfully ‘spun’ the story to secure an interview with one of the Sunrgi founders on Entertainment Tonight, which incorporated in-direct affiliations with the global warming prevention efforts of actors Leonardo DiCaprio and Cameron Diaz.

PUBLIC TRANSPORTATION

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Patrick Pharris created and implemented several media relations programs for the Las Vegas Monorail Company. From its initial Ground Breaking Ceremony in Las Vegas, to the first sponsor announcement media event in Times Square New York, to the announcement and grand opening media event of the Nextel Center of Excellence on the monorail station at the Las Vegas Convention Center, to the unveiling of the General Motor’s themed monorail station, to the regional media event to sponsor the Bank of Nevada-themed monorail trains and monorail ATM network. Pharris created the media relations strategy and personally managed implementation of every media relations campaign for the monorail, which generated more than 3-billion media impressions for the monorail.